The Digital Showroom
Product Catalogue

Curating
The Collection

Selling a vintage instrument is personal; it is not an "Add to Cart" impulse buy. We moved away from standard e-commerce logic to build a pure digital showroom. Built on Drupal 10, the site serves as a pristine catalogue that honours the craftsmanship of every piece, from standard models to rare antiques, without cheapening them with a generic "checkout" button.

Refining
The Search

A collector knows exactly what they want. We engineered a robust filtering system that allows users to sift through the extensive inventory by Brand, Category, or specific keywords. Whether searching for a 1946 Martin or a limited edition Duesenberg, the architecture ensures the perfect instrument is found in seconds, not minutes.

Starting
The Conversation

High-end instruments require a personal touch. We replaced the transactional shopping cart with a bespoke "Enquire Now" workflow. Interested buyers can submit specific queries directly from the product page. This feature turns a cold digital lead into a warm, personal conversation between the musician and the expert, prioritising relationship over volume.

Showcasing
The Detail

When buying a guitar, the specs matter. We designed the product pages to be as informative as they are visual. High-resolution imagery is paired with detailed specification blocks—listing everything from top woods to bracing systems. It replicates the in-store experience, giving the user the confidence to reach out and make the instrument their own.